Many of our clients contacted us as their PPC accounts were running ok but not at their full potential and they weren’t sure how to move them forward.
There’s no hard sell with us, we take the time to speak to them about their business, their goals, what they need their PPC account to do for them, and then we’ll dig deep into the PPC account to see what needs to be done.
As we are looking through the PPC account we then have a clear idea of the requirements and can make better informed directions on how to maximise the ROI of the account, this takes around one hour and focuses on around 40 key areas.
We usually find that most PPC accounts have issues such as :
- Low quality score
- Very few negative keywords in use
- Too few variations of adcopy
- Too many variations of adcopy with no regular optimisation
- Poorly targeted adcopy that isn’t relevant to the keywords
- Far too many keywords running on broad match
- Too few adgroups
- Too many keywords in each adgroup
- Adgroups not broken down into highly targeted themes
- Not enough ongoing overall analysis, keyword, adcopy and adgroup refinement
- No clear expansion process
Alone all of these things can affect the Quality Score, when some or all are combined it can lead to highly increased click costs and poor performance, meaning wasted spend.
In our free ppc management account review we also look at what effect the increasing of quality scores should have on the cost of each click, With our proven process we can often raise the quality score of the most stubborn account.
Trying to raise the quality scores is a very worthwhile task as the savings can be substantial, just on 3 keywords below for a PPC health check that we did, we showed the potential savings gained from taking quality scored keywords of 2 and 3 up to 7′s, this client alone was looking at savings of well over £2,000 per month, just on 3 keywords.
The PPC account health check is totally free and at no obligation so if your AdWords account has just one of the symptoms above then you’ll benefit from it so get in touch today.
