Modi Elnadi

London Putney, United Kingdom , Putney , United Kingdom

About Modi Elnadi

London-based Google Ads and Performance Max specialist with 15+ years in digital growth and 8+ years hands-on in PPC and AI A/B Testing. He builds and optimises profitable search and shopping campaigns at scale B2C/B2B, combining persona targeting & testing, conversion-led landing page strategy, and AI-assisted automation to lift ROAS and reduce CPA. Trusted by global brands and high-growth businesses, he has managed multi-market budgets up to £20m+ and delivered repeatable results across B2B and B2C.

Business Types

Google Ads

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Why Work With Us?

Persona-Driven Targeting

Campaigns built around real buyer intent and pain points, segmented by persona, stage, and value, not generic audiences.

Geo and Local Targeting Precision

Location strategy that matches how customers actually search, radius and postcode targeting, location intent layering, and localised ad copy.

Negative Keyword Control

Relentless search term mining and negative keyword frameworks to cut wasted spend, protect CPA, and improve lead quality.

Structured A/B Testing

Always-on experimentation across keywords, creatives, landing pages, audiences, and bidding, with clear hypotheses and measurable outcomes.

Small to Large Budget Scaling

Proven playbooks to stabilise performance at modest spend and scale safely to large budgets through forecasting, allocation, and incrementality focus.

Pricing & Services

Google Ads Audit (one-off)

Account + tracking review (GA4/GTM, conversions, Merchant Center if relevant) Wasted spend analysis, search terms, negatives, structure, bidding, PMax signals 10–20 prioritised fixes + 30-day action plan Deliverable: PDF + call

£300.00 / per service

Landing page CRO recommendations (prioritised fixes)

£249.99 / one time

Monthly PPC management

Weekly optimisation cadence, experimentation roadmap, creative iteration inputs Budget allocation, query sculpting/negatives, audience signals, landing page guidance Monthly performance report + next-steps plan

£500.00 / monthly

Optional: Day Rate (hands-on execution, troubleshooting, builds)

Daily optimisation cadence, experimentation roadmap, creative iteration inputs Budget allocation, query sculpting/negatives, audience signals, landing page guidance Monthly performance report + next-steps plan

£300.00 / daily

Setup / Rebuild (one-off)

Campaign rebuild (Search/Shopping/PMax), keyword & negative framework Conversion tracking alignment, naming conventions, reporting template 2–4 weeks build + launch support

£550.00 / per service